A New Look for Manischewitz

Sep 27, 2024 by Chef David

By: Chef David

Manischewitz Company began in 1888 when Rabbi Dov Behr Manischewitz founded a small Matzo bakery in Cincinnati, Ohio. Known for creativity, they invented the world’s first square matzo and the first entirely automated Kosher matzo production. Now they are rebranding, with fresh graphics and vibrant colors. In addition to their trusted products, they introduced some new products just in time for Rosh Hashana.

Shani Seidman, CMO of Kayco Kosher, the parent company of Manischewitz, said “These delicious new products, along with our new look and feel, will make your New Year special, adding joy to any family celebration and enjoyment all year long.”

 

New Year, New Look

The bright orange packaging and cartoon-style caricatures are eye-catching and stand out as you walk down the kosher food aisle, a ray of color against the traditional kosher aisle. At first, you may do a double-take. Gradually this flamboyant, fanciful packaging will make finding Manischewitz products so much easier (you may even forget what their old packaging was).

New Products

Look in the frozen food section and you will find an expanded line of products that can be warmed and served.

Ready-to-Eat Matzo Balls, Potato Knishes (classic and mini), Blintzes (cheese, blueberry, potato), Potato Knishes, Challah, Babka, Chocolate Rugelach and Apricot and Raspberry Hamantaschen.

On the shelves, there are Honey Cookies, and Apple Butter perfect for the upcoming holidays sitting beside staples like Gefilte Fish, Egg Noodles, Mandlen Soup Nuts, and the Honey Bear.

With their rebranded and expanded selection of kosher products, Manischewitz took their well-known brand, full of tradition that was found on Bubby’s table, and positioned it to capture a wider, younger audience.

Manischewitz along with the staff of The Jewish Voice And Opinion wishes everyone the sweetest holiday season.