A Dream Come True – Fairytale Brownies

Aug 29, 2024 by Chef David

By Chef David — [Updated 2024 with the addition of Gluten-Free Brownies]

Everyone craves sweets. They trigger the brain to make you happy, by increasing serotonin levels which enhances your mood. Some people say it is healthier to end meals with something sweet because carbohydrates slow down the digestive process. Eating sweets in moderation makes you feel good and can be good for you too.

Fairytale Brownies are a fun sweet, celebrating a great friendship with 30 years of baking and creating delicious memories. A lesson that dreams really can come true. Fairytale Brownies is certified kosher by the Greater Phoenix Vaad.

Tastes Delicious

Fairytale Brownies sells Belgian chocolate brownies in three sizes, full-size, snack size (called sprites), and bite-size morsels, in twelve flavors including Caramel, Cinnamon Cocoa, Chocolate Chip, Cream Cheese, Espresso Nib, Mint Chocolate, Original, Pecan, Raspberry Swirl, Toffee Crunch, Walnut, and White Chocolate. Then there are six flavors of cookies, and four flavors of blondies.

We tasted them all and wow! Each bite is filled with flavor, sweet, but not overpoweringly sugary.  We were especially impressed with the packaging. Each piece is individually and attractively wrapped.

Fairytale treats can last one week on the counter, one month in the fridge, and six months in the freezer.

Our favorite flavor might be the raspberry swirl brownie which provided a distinctive taste profile as the berry combines with the chocolate.

Introducing Gluten-Free Option

In September 2024 Fairytale Brownies is introducing two bite-size gluten-free brownie flavors to its product line – Chocolate Chip and Cream Cheese available in packages of 12 and 24, and 36. These decadent morsels have the same appearance, taste, and texture profile as the original brownie recipe. Fairytale Brownie products are preservative-free, and individually wrapped for freshness.

Because the new product is baked on shared kitchen equipment, the Fairytale Brownies bakers use a specific cleaning process, and every batch of gluten-free brownies is tested to ensure it remains under 20ppm to be labeled gluten-free.

“We talked about adding gluten-free for many years within our New Products Team, and this year our Baking and Operations teams had time for the task,” Fairytale Brownies Co-founder Eileen Spitalny said. “They nailed it!

Our tasters agree! The gluten-free brownies are as incredibly rich, and creamy as the originals. You’d never guess they are gluten-free. Both flavors were great but we preferred the chocolate chip.

It Began with a Childhood Dream

Co-founders Eileen Spitalny and David Kravetz have been friends since kindergarten at Madison Heights Elementary School in Phoenix, Arizona. They hung out after school at David’s house where his mom baked them brownies. In high school, they said, ‘Hey, maybe someday we should start a business together’ and thought of brownies.

They grew up, graduating from different colleges, Eileen a business major, and David a mechanical engineer. After five years in corporate jobs, they returned to Phoenix to make brownies using David’s family recipe and a friend’s catering kitchen.

It was hard work. They both held day jobs, baked at night, and went to farmers’ markets on Fridays as well as displaying at street festivals.

Since neither was a professional baker, they reached out to the Phoenix community for mentors and asked for help. They created an advisory board. In the beginning, when they did not have money to pay the board, they gave them brownie credits.

More Than a Bakery

Fairytale Brownies is more than another delicious treat, they deliver. They specialize in packaging and personalization, which makes them perfect for gifting, special occasions, and corporate gifts.  Their high-quality custom-designed packaging is a brand differentiator. According to their website, customers can upload a photo or logo, they can ship the order the same day with the logo printed in full color on the packaging.

Before online sales were commonplace, Fairytale Brownies focused on eCommerce. They developed a distribution model to share their brownies with a broader market, spreading joy, memories, and happiness. Their prices are transparent, shipping is included, and there are no hidden costs,  just a high-quality product.

Words of Wisdom

Eileen shared the secret behind their success “No matter how long it takes, never give up on your dreams. Learn to ask for help and be open to objective criticism and correction. With focus, commitment, and consistency, a small community business became a big company name.”

You can order Fairytale Brownies at https://www.brownies.com/.

Taste the magic of a business built on dreams, passion, and hard work (and high-quality Callebaut Belgian dark chocolate).